Audience Profile

Primary Audience Profile:

This is females from the ages of 8-20 years and of any ethnicity.  They will be interested in going out with their friends, wearing make-up, going to parties, and they will also like watching television. The types of programmes that they will watch are programmes like Waterloo Road, EastEnders, X-Factor, and Strictly Come Dancing.  They like to spend their money on shoes, outfits, costumes and Cd's.  And the type of music they will listen to will be pop and R&B.

Secondary Audience Profile:

This is males from the ages of 8-20 years and of any ethnicity.  Even though this may not apply to many males, the males who would want to watch this film would have an interest in ballet dancing, and the type of music that they would like to listen to is pop and R&B.

Why was this target group chosen?

This target group was chosen as they are more like our character so can find it easy to relate to her, as they have the same types of interests and hobbies.  Another reason why they were chosen is as most of the target group would be at school or in education, meaning that they would be able to relate to our character, in the sense that they would understand how she feels about hiding her hobby of ballet from her mother, who wants her to concentrate on her education, because they as an individual would know how their parents feel about the importance of them getting a good education and becoming successful.

What would attract them to watch your film?

They would be attracted to watch our film as it is unique and not common like the predictable horror and gang violence genres, which are quite predictable.  They would also want to watch our film because of the various ballet outfits and the feminine style and feel of it.  Also they may want to watch it because of the males in the film, of whom they may be attracted to.  And the final reason is as they can relate to the girl because they are of the same age, are in some sort of education and have very similar interests.

What other films would your target audience be interested in watching?  What films do you think they may have seen in the last six months?

Our target audience would be interested in watching comedy, dancing and romance genres.  The films that they may have seen in the last six months would be:

• Ballet Shoes
• Black Swan
• Bridesmaids
• Billy Elliot
• You Got Served
• Streetdance 
• Honey

What would you need to have in your poster to attract the target audience?

The things that would be needed in my poster to attract the target audience would be a picture of a ballet dancer, a bold catchy name, a good pun and some quotes from newspapers.  This would draw the audience to it and make them want to watch it.