Evaluation Question 3

Question 3 – What kind of media institution might distribute your media product and why?

Film distribution is when a distribution market gets a film, and has to find people to “make it big.”  The whole media distribution etc. as a whole starts off with a person who has an idea for a film that they wish to make.  The pre production (planning), production (actually making the film) and post production (the editing process) come together as a whole, meaning the film is ready.  However, this film being ready without any way of it getting out to the audience would mean it has no purpose.  So to make it have a purpose, the distribution market has to find a company that will rent a number of copies for a limited amount of time to exhibit the film in various places like the cinema, on television, online, at film festivals, and on DVD, so it can get out to the audience for them to watch, and it being marketed in this way makes it more successful.  Film companies that consider exhibiting films in the big showcase cinemas like Vue and Cineworld etc. are places like, 20^th Century Fox, Lionsgate, and Paramount.  But the only problem with these companies is that they may only showcase the big production films, rather than the independent ones, as the big productions make more profit because of a higher budget.  But even with independent films, although you may be able to put it on places like Youtube for free, this is also a well known production full of other films, and your one may not be able to stand out from the others, meaning your film may not attract as much of an audience as you had planned to.  In this type of situation, it could be best to put it on other websites that are not well known, but are willing to market low budget/no budget films for you, by showing it on their website to stand out, for example.

For our film “Lets Dance,” we would have to find a distribution market that would be willing to rent our low budget/no budget film and exhibit it for us.  A company that may be willing to do this could include http://www.independentfilmcompany.com/  they may do this as our genre of film is a “Teenage High School Drama,” and on their website, they market films, that include drama.  They also specialise in the distribution of films across various media marketing techniques, making it a great website for our film to be shown on, as it could attract a wide audience.

Another website that may consider distributing our film could be http://www.bigbuddhafilms.com/ this is as they screen films that are to do with human dilemmas, and as our film is to do with a girl that is hiding her secret of ballet dancing from her parents, this is something to do with human dilemmas in her teenage life, so therefore this company may consider distributing our film for us.

The website http://www.screenonline.org.uk/index.html may also consider distributing “Lets Dance” as according to their website they have a variety of genre of film, and our film could fit into one of these categories.

Websites like http://www.youtube.com/ would definitely consider distributing our film for us as they have a variety of all types of genre of film, and they also have a number of short films on there site too.  However, even though this is a good thing, our film could get “drowned out” and not attract a wide audience as planned due to the amount of films on there, so this site may not be a good idea.

Film festivals are another way of distributing a film and this is a good idea as people sometimes tend to go to film festivals, and a number of short films are played here.  This is a great way to get our film distributed as this will attract a wide audience who love short films already and they may like to watch our film.

Overall, the kind of media institution that may distribute our film is that of an independent film distributing company, and this is as our film is a low/no budget, and these types of companies usually produce films like this, rather than companies that produce big blockbuster films, as those films have a high budget.